Artificial intelligence is advancing at extraordinary speed, producing increasingly human-like content and increasingly autonomous systems. From deepfakes and synthetic evidence to AI hallucinations and autonomous agents, existing laws are being tested.

Artificial intelligence can now create digital versions of people that speak, think, and even behave like them. But who owns these digital twins? This article explores the legal challenges surrounding AI identity, personality rights, privacy, copyright, consent, and the urgent need for new legal frameworks.